Marketing

An Email Marketing Company Left 809 Million Records Exposed Online
freewordpressthemesdirectory.com

By this point, you’ve hopefully gotten the message that your personal data can end up exposed in all sorts of unexpected internet backwaters. But increased awareness hasn’t slowed the problem. In fact, it’s only grown bigger—and more confounding. Last week, security researchers Bob Diachenko and Vinny Troia discovered an unprotected, publicly accessible MongoDB database containing […]

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Why SMS Marketing Could Be Your Brand's Secret Weapon in 2019
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While still an essential marketing channel for brands of all kinds, it’s no secret that email marketing has become a much tougher nut to crack since its inception. With open rates dipping below 25 percent across the board, spam filters becoming more sophisticated and privacy laws continuing to pile on, alternatives to email marketing are looking more […]

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Cyber Saturday—Facebook’s ‘War Room’ Is a Marketing Ploy
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In response to mounting criticism from consumers, citizens, and lawmakers, Facebook is pursuing a public relations blitz. The media giant wants to change people’s perceptions about how it is handling the scourge of misinformation and concomitant threat to elections presented by its websites and apps. Enter the “war room.” Facebook invited journalists from a number […]

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The Top Books You Need to Read to Make Your Marketing Timeless
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In terms of marketing, being overwhelmed by the amount of content online can become as common as driving past a McDonald’s. The sheer volume of online courses, e-books, YouTube tutorials and more can cause one to nearly go numb trying to keep up and retain all of the information. Yet, many people forget there are […]

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Running Out of Ideas? How to Get a New Perspective on Your Marketing Approach
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Tell me if this sounds familiar: Your marketing department is churning out consistent, high-quality work but generating fewer and fewer leads. Everything seems to have lost its effectiveness. It’s actually a common problem. The root of the issue is that the world often changes faster than our marketing campaigns do. For instance, 16 percent of […]

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