Ideas
Industries are not equal in terms of generating royalties for product ideas. “Where is the big money in licensing being made?” is a question I get asked all the time. I get it. You could end up spending quite a bit of time developing a new product for the market and licensing it, only to […]
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Tell me if this sounds familiar: Your marketing department is churning out consistent, high-quality work but generating fewer and fewer leads. Everything seems to have lost its effectiveness. It’s actually a common problem. The root of the issue is that the world often changes faster than our marketing campaigns do. For instance, 16 percent of […]
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