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Tech Companies Have a Brand Image Problem: Here's How to Solve It
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Tech companies everywhere, but especially those in Silicon Valley, have a serious brand image problem. Over the past few years, major tech companies have drawn ire from the public for their lack of diversity, apathy toward privacy issues, as well as their accumulation of wealth. This isn’t exactly stopping people from using the tech products […]

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Got a McDonald's or Burger King Coupon? Here's the Smart, Surprising Thing to Do With It. (You Only Have 3 Days)
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This is a story about a smaller restaurant chain trolling McDonald’s, Burger King, and other giants of the business. And it’s kind of brilliant. Before the details, a quick explanation. The fast food industry is a smart and fun one to follow no matter what business you’re in, and for two big reasons. First, there’s […]

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Your Employees Are Bored. Here's How to Change That
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Leaders who are willing to delegate important and visible tasks give employees room to grow. As leaders’ trust in those employees grows, so, too, does employee confidence, and it becomes a self-fulfilling cycle of risk and reward. Leaders who empower their teams ensure employees are constantly learning and never bored. Until they are. What happens […]

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Here's Exactly How Brands and Influencers Should Disclose Sponsored Content
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But as the influencer market grows, so does the need for transparency. Otherwise, consumers will grow increasingly skeptical of the people shilling products on their feed; and as a result, may lose trust in your brand. Oh, and you’ll avoid getting into potentially big trouble with the FTC, which has been cracking down on improper […]

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Here's Why Valuation Determines Total Dividend Payments For Overvalued Stocks: Johnson & Johnson
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Introduction In my most recent article, found here, a reader made a comment where a question was asked that I believe deserved a good answer. The following excerpt of the comment really reached out to me because this person claims to have been asking this question for 5 years without receiving a good answer. Here […]

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Elon Musk Just Tearfully Admitted He's Hit a Wall On Work-Life Balance (Here's How To Avoid His Fate)
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But everywhere has a price. In a shockingly vulnerable interview he gave the New York Times, Musk alternated between laughing and crying as he talked about the toll his job(s) were having on his life. He choked up as he shared the fact that he almost missed his brother’s wedding this summer. He stopped talking […]

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Here's Who Wins When Blockchain Meets the Food Chain
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Margins are razor-thin in the food industry. So when a bacteria outbreak like E. coli hits, it can really wreak havoc throughout the entire supply chain. Now, 10 leading food companies plan to build a digital tracking system that’s “the equivalent of FedEx tracking for food.” That’s how Frank Yiannas, vice president of food safety […]

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Instagram Is Announcing Longer Videos. Here's What to Do With Them
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Instagram‘s newest feature, IGTV, is a big one: Longform videos are coming to the platform. We should all start thinking about how to use them and what impact they’ll create in content and advertising. This will compete directly with YouTube. Instagram has a large network, works well with advertisers, and should be able to eventually integrate all […]

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Stink Bombs And Rocket Nerfs: Here's Everything In Fortnite: Battle Royale's v4.4 Update
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After a short bit of downtime, the new v4.4 patch update for Fortnite is here, and though it seems like a short one, there are a few major changes that are going to really alter the game, it seems. We’ll go through everything because there’s not all that much to go through, but trust me […]

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